Singapore law firm Joyce A. Tan & Partners has hired Sheena Jacob as partner and joint head of intellectual property from Bird & Bird, where she was head of privacy and data protection for Asia Pacific, as well as leading the Singapore IP group for about six years.

Jacob advises on patent and trade mark protection, IP rights enforcement, data protection and privacy, advertising and digital media content, copyright and technology transfer. She advises technology and life sciences companies, develops licensing strategies for exploiting IPand advises on IP portfolio management. She has managed government lobbying efforts and policy initiatives for clients to enhance protection of their IP rights.

“Sheena’s undoubted capability and international experience and her strong client relationships are a perfect complement to our Asian and international offering,” said managing partner Joyce A. Tan in a statement.