Shardul Amarchand Mangaldas & Co and Sidley Austin have advised India’s Brainbees Solutions, the operator of the FirstCry platform, on its 42-billion-rupee ($500 million) IPO, with Linklaters advising the book-running lead managers (BRLMs).

Trilegal represented a group of 11 institutional selling shareholders, including Premji Invest, Mahindra and Mahindra, TPG, NewQuest Asia, and ChrysCapital.

Cyril Amarchand Mangaldas advised selling shareholder SVF Frog (Cayman), a SoftBank group entity, on the deal. 

Brainbees is India’s largest multi-channel retailing platform for maternity and children’s products, operating under the widely recognised FirstCry brand. Founded in 2010, the company has grown rapidly and has become a leading player in the Indian e-commerce market.

The BRLMs were Kotak Mahindra Capital, BofA Securities India, Morgan Stanley India, JM Financial, and Avendus Capital.

The SAM team led by national practice head Prashant Gupta, and included partner Sayantan Dutta, counsel Trishita Dasgupta, senior associate Kamiya Marwah, and associates Divya Dhawan and Purva Mishra.

The Sidley Austin team was led by partner Manoj Bhargava and counsel Shashwat Tewary. The team included Harekrishna Ashar, Sarangan Rajesh Kumar, Edward Lee, and Caulyn Bong, with additional support from Carla G. Teodoro, Nicholas R. Brown, Robert M. Kreitman, Daniel O’Shea and Alvin Wang.

The Linklaters team was led by Amit Singh, partner and head of the India practice, with support from counsel Joseph Wolpin and managing associate Anandee Banerji.

The Trilegal team was led by partners Bhakta Patnaik and Albin Thomas, and included counsel Malika Grewal and associate Pratyusha Dasgupta.

The CAM team comprised senior partner Yash Ashar, partner Devaki Mankad, and senior associate Sanjana Ravjiani.

The IPO comes shortly after Indian e-scooter maker Ola Electric raised $734 million in its own offering, the largest of the year so far. Linklaters also advised the BRLMs on that deal.