20 ASIAN LEGAL BUSINESS CHINA • 亚洲法律杂志-中国版 JUNE 2023 internal and external resources, we have organized various forms of professional training and sharing sessions concerning advertising compliance to enhance the legal and compliance awareness of business teams in the consumer goods segment.” REINFORCING DATA COMPLIANCE More interactions with consumers, especially online interactions, also mean that consumer companies will come into possession a large amount of data. With the implementation of the three key datarelated legislation in China, data compliance remains a topic keenly watched by general counsel in the consumer sector. “2022 saw rapid development of data compliance in China. It was the year when the Personal Information Protection Law and the Data Security Law officially came into effect. Many supporting standards and regulations are gradually being promulgated and implemented, and judicial administration and law enforcement are also being constantly strengthened,” says Zhang. At the same time, Liby is pressing ahead with its “1+2” strategy, which is to use 1 brand as the lead and to simultaneously develop 2 platforms that target B-end and C-end channels, and to continue with the group’s digital transformation and upgrading journey. “We are focusing on cybersecurity and data compliance work in this process.” To this end, Liby set up a data compliance and cybersecurity committee in 2022 to “comprehensively coordinate and drive cybersecurity and data compliance work. As of now, we have already established a basic compliance system, and will further strengthen relevant work this year.” According to Cheng of Zeiss, “the data compliance team of Zeiss China’s legal & compliance department has been working on building a comprehensive data compliance and management system in recent years. At present, we have already established a series of data compliance policies and procedures that cover personal information protection policies, the data protection impact assessment process, the process for applying for rights of personal information subjects, etc.” The increasing internationalization of Chinese enterprises and the active business of foreign-invested enterprises in China have made data export a new hot topic in recent years. Zhang tells ALB that the implementation of the Measures for Data Export Security Assessment and the Guidelines for Application for Data Export Security Assessment (First Edition) last year and that of the Measures for Standard Contract on Personal Information Export this year have “put forward clear rules and requirements on data export, and the legal & compliance team watches business changes and regulatory trends in cross-border data transfers with ongoing interest.” Cheng also has much to share: “Regulatory requirements on cross-border data transfers have brought about new requirements and challenges to the legal and compliance management of enterprises. Our team will further uplift the company’s capabilities of crossborder data compliance management, step up relevant professional knowledge and skills and accumulate more experience. At the same time, we will carry out effective security assessment, so as to effectively manage risks of cross-border data transfers. In addition, in response to possible cross-border data compliance crises, we will effectively develop crisis response capabilities by both formulating rules and tightening operational procedures.” TECHNOLOGY EMPOWERMENT With digital intelligence becoming a key word for the development of enterprises and even the economy, general counsel mention that in 2023, empowering the work of in-house teams with technological tools and continuing to promote digital transformation of the teams will also be one of their priorities. “Zeiss being a technology-driven company dictates that technology is never neglected by any of its departments. The legal & compliance department should also keep pace with the times, and embrace new technologies to empower our work and improve the level and efficiency of legal and compliance risk management,” says Cheng. He adds that at present, Zeiss is focusing on internal process optimization and system improvement, as well as the overall digital upgrading of the legal & compliance department. “For example, we developed and launched the Zeiss China electronic seal application system last year to enable online application for official seals and online examination and approval of such applications and ensure the traceability of the whole process.” “Looking ahead, we will continue to beef up the application of new technological tools, and explore digital tools such as third-party risk prevention and control, electronic signing, and contract life cycle management. Our goal is to hand over more basic work to technology, while leveraging systematic and digital tools to further improve the efficiency of daily management and the level of legal and compliance risk prevention and control.” Rapid changes in the daily chemicals industry over the past few years have also given Liby the opportunity to gain a deeper understanding of the importance of digitization. “Digital transformation is the direction for enterprises to build future-ready core competitiveness. Our group embarked on the journey of digital transformation a number of years ago. The legal & compliance team also attaches great importance to digital transformation efforts.” That is why the team is actively exploring and launching systems and tools that can lower costs and increase efficiency. “At present, we have introduced the contract e-signing system, the file management system, the intellectual property management system and the case management system. This year, we are scheduled to adopt the contract full life cycle management system,” Zhang introduces. The booming of artificial intelligence this year has also pointed to a new direction for the technological exploration efforts of the department. Zhang says that the Liby team has been observing and researching the application of generative AI products such as ChatGPT, Midjourney and DALL.E on an ongoing GC CONVERSATIONS