Cyril Amarchand Mangaldas has advised the Board of Control for Cricket (BCCI) – India’s cricket-governing body – on a $2.5 billion deal for the worldwide television and digital rights of the Indian Premier League (IPL) from 2018 to 2022.       

Star India bested other contenders for the IPL digital rights, which included Facebook, Airtel, Sony Supersport, Bamtech and Jio. Sony, who was also the only other bidder for the TV rights, eventually lost out to Star India’s consolidated bid.

Established in 2008, the IPL is a professional Twenty20 Cricket league in India that plays during April and May of every year, with teams representing different Indian cities participating.

According to Reuters, India’s sizable market is a big draw for sponsors and advertisers, who often schedule product launches around major cricket tournaments and book advertising slots in advance.

Partner Indranil Deshmukh led the team handled the transaction for CAM.