Orrick has advised JD.com, China’s No. 2 e-commerce firm, on its $397 million investment in London-based fashion retailer Farfetch, which turned to Taylor Wessing and Latham & Watkins for counsel.

JD will become a major shareholder in the UK unicorn following the transaction, and its CEO Richard Liu will join Farfetch's board, it said in a statement.

The deal comes as JD is looking to broaden its offering of luxury and branded consumer goods, heating up the competition with its largest domestic rival Alibaba that has expanded heavily into branded goods with its online marketplace Tmall, reported Reuters.

The Orrick team was led by Shanghai corporate partner Jie Jeffrey Sun and London partners Chris Grew and Shawn Atkinson.